Oh sure, lots of people and groups toss about “food trend” statements. But one group has tapped into scientific method to get a longer-term look at what people will want from their food a decade from now. Are they right? Who knows. Like any trends predictor, only time will tell. But what’s interesting about this particular set of descriptions is how much it echoes what others are stating, but of course, with a stuffier, more academic tone. The report says:
Health will be a determining factor in the future of food. People are increasingly concerned about maintaining their health and that is why they are demanding wholesome products adapted to their own personal needs.
Compare that to this line from a story on the same theme by Gary Hirshberg in the populist site The Huffington Post.
Americans care about the food we eat and feed our families, now more than ever. In the span of just a few weeks, “pink slime” became a consumer phenomenon, leading to the unprecedented rapid-fire removal of the product from major stores and schools, the closure of production plants and USDA approval of voluntary labeling. Talk about legislation through retail.
The group identified eight key trends, and assigned each an identifying moniker. The top one was “Food Telling” or “Food with a Message,” described as “a demand for transparent, attractive, accessible information.” I see that as being triggered by the likes of “pink slime.” I overheard people talking about it on plane to New York last week and the woman discussing it were not food people – they were both mothers of young kids and they were angry. Furious. Explosively so, and willing to vote out pink slime with their wallets.
Some of the other trends seemed extensions of existing ones, such as “Eater_tainment,” or food that’s doubles as entertainment or “EgoFood,” namely food that extends the personality of the individual. You can read the full story at Science Codex. Curious to see what others think of it.